How do I market a product


Marketing represents a group of diverse commercial activities that are associated with the flows of services and goods, and then move them from the sites of their production to the sites of their consumption, and marketing is a process that uses planning to provide a coherent mix of promotion, distribution, sale, and prices that contribute to the fulfillment of all consumers' needs; By achieving integration between the objectives of the enterprise and the goals of consumers, marketing is defined according to the American Association as a means that plans and implements all things related to designing, pricing, and selecting specifications of services and goods; In order to enhance exchange that contributes to meeting the needs of enterprises and people. [1]

How to market products

Many commercial companies and factories are interested in marketing their products. With the aim of achieving financial profits and enhancing its presence in the market, the success of marketing a product depends on the application of several important methods, namely: [2]

Preparing a sales plan: It is a plan that depends on determining the market in which the product will be marketed, so the more the market is defined in an accurate manner, the more this will contribute to the increase in marketing efforts; By choosing the most appropriate sales methods for the product, and when preparing a sales plan, it must include the following contents:

Building the market for the product: It is a useful method for marketing products. As it contributes to enhancing the reach and distribution of the product in the market; By starting direct sales to individuals or final consumers, this helps to enhance confidence in the nature of demand for the product, and rely on customers as the main reference to provide information and build feedback on it.

Use of the Internet: is the awareness of the importance of the Internet as a successful and effective channel for marketing the product; Where it contributes to reaching the market by relying on the facility's website, or through the use of a website specialized in selling and marketing products.

Dealing with large stores: is relying on cooperation and communication with a large store to market the required product, and the success of dealing with this type of store depends on the implementation of the following matters:

Sales targets: These are goals that must be identifiable and measurable. That is, to be real, such as ensuring that 10 products are produced daily with the aim of selling them to consumers.

Sales activities: are the tactics that help to implement appropriate planning for selling the product, whether by relying on direct sales or providing a set of commercial offers, such as sending products to retailers to sell.

Timeline: It is linking components and elements of the sales plan with specific dates. This contributes to placing the marketing steps within a real timeline.

Choosing the right buyer: It is one of the challenges facing the business owner while searching for the right consumers within the large-sized stores.

Preparedness: is to present a demonstration about the product, and make sure that it is ready for distribution and sale to consumers.

Patience: It is the facility's awareness of the necessity to wait for a period of up to more than one year for the product to be on the shelves of these stores.

Life cycle of products

Any product to be marketed depends on going through a life cycle that helps produce and even market it

Post a Comment